The opportunities and challenges large brands face are often the same regardless of industry. And while each has its unique nuance, some the larger themes are pretty consistent.
Attracting and holding onto top-tier talent has evolved into a make-or-break challenge for organizations striving to stay ahead. There’s a distinct shift in expectations, with prospective employee candidates demanding far more than just a paycheck from their next employer. From hundreds of mid to senior level interviews and screenings, we’ve found five essential must-haves that great talent expect from their future companies. Embracing these pillars helps to cultivate a win-win workplace culture, attracts top talent, and lays the groundwork for more #LoveMyJob moments.
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Katie Dreke is a global brand strategy & innovation consultant who has worked with some of the top brands across the globe. She is a master of evaluating brand super powers and weaknesses from both an internal and consumer perspective and pinpointing the strategic moves that will unlock lasting value. Her experience living abroad in Europe, Australia and Asia combined with her innate curiosity in trends in humanity, consumer behavior, art & culture, and technology gives her a truly unique perspective.
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Recently, at CES, the "Artificial Intelligence” label was everywhere, hailed as a revolution for business and marketing. Between the mazes of smart TVs and even smarter cars, execs rushed to the stages to evangelize the future, with AI leading the way. We’re putting AI in our phones, in our watches, headphones, eyewear, and yes – our pillows. But beyond the hype, there was a clear lack of vision about what AI really means for the future. How does any of this work? What does it mean for the workforce writ large? Why should brands, or anyone else for that matter, care?
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In every meeting we have about social, there's one question that’s top of mind for all our clients: How do we connect our social media interactions to tangible business growth? It's a complex problem, but one that has a relatively straightforward solution.
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CMOs have always been the closest thing we have to ‘celebrity’ in the marketing world. Heralded as brand and cultural visionaries, harbingers of taste & trend, and leaders we look to for inspiration. While they will continue to be that, the focus of the role has to evolve.
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